Insights
Analysis, perspective, and intelligence from around the U.S. cannabis market.
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FREE DOWNLOAD · OPERATORS
The 8-Question Reality Check
The diagnostic framework for evaluating whether a cannabis venture is operationally viable or a speculative fantasy. Eight questions every operator and investor should be able to answer before deploying capital.
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CWG New Jersey Flower Report Q1 2026
Data-driven market intelligence on New Jersey’s adult-use flower market — pricing trends, operator performance, and what the numbers reveal heading into Year 4.
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What a 5K Taught Me About Fighting Back
In October 2012, I (Max Jackson) was 20 years old, a sophomore at Florida Atlantic University studying political science and economics, and I showed up to photograph The Color Run in Miami with my college photography club. It was approximately their seventh race. I ended up on stage. Somehow, I got on the roof. Great… Read more →
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So You Want a Virginia Cannabis License? Read This First.
Virginia is becoming the 24th state to launch adult-use cannabis. Before you spend a dollar, here’s what you need to know — from someone who’s been inside the facility at 3 AM. Read more →
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Why Your Irrigation System Needs More Than Automation
Your automation is only as good as the systems watching it fail. A real-world story of how sensor redundancy saved thousands of plants when a closed valve went undetected. Read more →
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Ignoring the Roots: Cannabis Industry Leaders Overlook Cultivation at Their Own Risk
At the Benzinga Cannabis Market Spotlight, the cultivation panel drew a third of the crowd while retail sessions were standing room only. That disconnect is costing the industry. Read more →
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The Hemp Hustle: When “Legal” Cannabis Gets You Arrested
Major cannabis companies are selling high-THC products disguised as hemp and leaving customers to face the legal consequences. Here’s what’s actually happening. Read more →
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Did You Ask The Plant? Why East Coast Cannabis is Repeating West Coast Mistakes
After a full year back in New Jersey — testifying in Virginia, joining the NJCBA Cultivation Committee, and reviewing facility plans across the region — the same structural fault lines keep showing up. We already watched these fail out West. Read more →
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The Calendar Trap: 365/62 ≠ 5.5
The math looks clean on paper: 365 days divided by a 62-day flower cycle equals 5.5 harvests a year. Here’s why that number will cost you. Read more →